The School District of River Falls
Case Study: School District of River Falls
Attracting High-Quality Teachers to a Thriving District
With high teacher turnover, the River Falls School District wanted to create an evergreen recruitment video that would attract high-character, high-quality teachers. Their goal was to bring more qualified applicants into the district, addressing a common challenge of recruiting top talent in a small-town environment.
Our Approach
DMM Productions created one main recruitment video and three short-form videos designed to drive viewers to the recruitment page. We visited multiple school buildings—elementary, middle, and high schools—to film interviews with staff members across the district.
The creative approach focused on showcasing the variety of teaching opportunities, the passion and dedication of the teachers, and the love they have for both River Falls and the community. We also highlighted how the district blends a small-town feel with the resources and amenities of a larger district.
Results & Impact
The videos help the River Falls School District:
Attract more and higher-quality teacher applicants
Promote recruitment efforts year over year with evergreen content
Showcase the district’s community, culture, and teaching opportunities
Use short-form videos to drive engagement across social media and ads, funneling viewers to the main recruitment page
The Recruitment Spot
Organic & Paid Social Shorts
Nate Schurman | Director of Human Resources and Leadership Development @ School District of River Falls
“We are very happy with the work DMM Productions did for us. They were extremely professional in their preparation and production, and were responsive to our ideas throughout the planning, filming, and production stages. I highly recommend DMM for any type of video work you are considering.”
Behind the Scenes
Ready to Create?
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