Cirtec Medical

The Challenge

Cirtec Medical is a design-to-market partner for complex Class II and III medical devices, including active implantables, interventional devices, and catheter-based technologies. With engineering, precision manufacturing, and global production under one roof, Cirtec needed a corporate brand video that could explain its capabilities to customers and also connect its own employees to a shared mission and set of values.

Our Approach

DMM Productions, a Minnesota video production company specializing in manufacturing and corporate video, produced two cuts of one brand video: an external version for customers and prospects, and an internal version that adds Cirtec’s six core values for employees.

Cirtec’s CEO, CFO, VP of Strategic Accounts, and HR leader delivered the script on camera, with teleprompter-style interviews filmed across two days of production. Our crew also captured b-roll at three Brooklyn Park, MN facilities, including engineering and R&D spaces, cleanrooms, metal machining, and catheter assembly. Employees from across the company appear throughout, showing the people behind the technology, not just the parts.

Results & Impact

• A clear, two-minute explanation of its design-to-market capabilities for customers and prospects

• An internal culture video that connects employees at every facility to the company’s mission and values

• A library of manufacturing and cleanroom footage Cirtec can reuse across its website, trade shows, and social media