River Falls State Bank

Showcasing a Modern Bank with a Hometown Feel

River Falls State Bank wanted promotional videos that highlighted more than their recent renovation. Their goal was to demonstrate that they are a trusted community partner while offering the same conveniences as larger institutions—all with local support.

Our Approach

DMM Productions created two promo-style videos: a 30-second spot and a 60-second spot, each with four alternative CTA endings (like “Enjoy the movies” or “Enjoy the game”) so the videos could be adapted for multiple uses.

The creative approach focused on making the videos evergreen: showcasing the bank’s renovated space, emphasizing community involvement, and highlighting their unique position as a hometown bank with big-bank amenities. Dakota, the owner of DMM Productions, brought a personal perspective to the project, having started his career as a teller at River Falls State Bank.

Results & Impact

The videos help River Falls State Bank:

• Present a modern, professional image while emphasizing their hometown roots

• Showcase their community impact and local involvement

• Provide flexible, reusable content for ads at the local movie theater, sponsored events, and the bank’s website