K-12 District Video Production

Showcase your school, inspire prospective students, and drive enrollment

View River Falls School District Case Study

What Educational Institutions are Saying…

Free Discovery Call

Free discovery calls for Minneapolis businesses looking for videography

On Time, On Budget

Our video team is on time and on budget, every time.

Tailored Crew

Our Minneapolis video production team is tailored to your business video project.

Real Results

Real results come from strategic and thought provoking video marketing

Case Study: School District of River Falls

Attracting High-Quality Teachers to a Thriving District

With high teacher turnover, the River Falls School District wanted to create an evergreen recruitment video that would attract high-character, high-quality teachers. Their goal was to bring more qualified applicants into the district, addressing a common challenge of recruiting top talent in a small-town environment.

Our Approach

DMM Productions created one main recruitment video and three short-form videos designed to drive viewers to the recruitment page. We visited multiple school buildings—elementary, middle, and high schools—to film interviews with staff members across the district.

The creative approach focused on showcasing the variety of teaching opportunities, the passion and dedication of the teachers, and the love they have for both River Falls and the community. We also highlighted how the district blends a small-town feel with the resources and amenities of a larger district.

Results & Impact

The videos help the River Falls School District:

  • Attract more and higher-quality teacher applicants

  • Promote recruitment efforts year over year with evergreen content

  • Showcase the district’s community, culture, and teaching opportunities

  • Use short-form videos to drive engagement across social media and ads, funneling viewers to the main recruitment page

 The finished series earned statewide recognition, receiving a WSPRA (Wisconsin School Public Relations Association) Award. 

A woman wearing glasses and a denim jacket sits on a wooden chair in front of two cameras filming an interview in a classroom setting, with two men operating the cameras.

Why Do Students Choose You?

Made for Wisconsin Schools

We craft authentic, story-driven content that helps K-12 schools connect with students, parents, and staff on a deeper level.

Whether your goal is to:

  • Inspire more applications from the right-fit students

  • Showcase your campus culture and student experience

  • Highlight alumni success stories

  • Strengthen your brand across Wisconsin and beyond

-we help you tell your story in a way that moves hearts and moves numbers.

A man in a light blue shirt and tie being filmed indoors with large windows showing green trees outside.

Streamlined Video Production for K-12 Teams

We manage every step of the video process, from story development to production and editing, ensuring your team gets high-quality, on-brand content without the overwhelm.

We collaborate closely with Midwest schools to bring their mission, people, and purpose to life on screen.

Our Services

  • Minneapolis video production set with a man being recorded by professional videography equipment.

    Admissions & Recruitment Videos

    Show prospective students why your campus feels like home; from academics to student life.

  • Student & Alumni Story Videos

    Real voices, real impact. Share the journeys that inspire future students to say “yes.”

  • A woman smiling during a business video interview

    Department & Program Spotlights

    Highlight what makes each program unique and attract the right-fit students for your academic strengths.

  • A person operating a camera mounted on a stabilizer, filming or photographing a scene in an indoor setting.

    Testimonial & Success Story Videos

    Build trust and credibility through authentic perspectives from students, parents, and faculty.

Contact Us

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