K-12 District Video Production
Showcase your school, inspire prospective students, and drive enrollment
What Educational Institutions are Saying…
Free Discovery Call
On Time, On Budget
Tailored Crew
Real Results
Case Study: School District of River Falls
Attracting High-Quality Teachers to a Thriving District
With high teacher turnover, the River Falls School District wanted to create an evergreen recruitment video that would attract high-character, high-quality teachers. Their goal was to bring more qualified applicants into the district, addressing a common challenge of recruiting top talent in a small-town environment.
Our Approach
DMM Productions created one main recruitment video and three short-form videos designed to drive viewers to the recruitment page. We visited multiple school buildings—elementary, middle, and high schools—to film interviews with staff members across the district.
The creative approach focused on showcasing the variety of teaching opportunities, the passion and dedication of the teachers, and the love they have for both River Falls and the community. We also highlighted how the district blends a small-town feel with the resources and amenities of a larger district.
Results & Impact
The videos help the River Falls School District:
Attract more and higher-quality teacher applicants
Promote recruitment efforts year over year with evergreen content
Showcase the district’s community, culture, and teaching opportunities
Use short-form videos to drive engagement across social media and ads, funneling viewers to the main recruitment page
The finished series earned statewide recognition, receiving a WSPRA (Wisconsin School Public Relations Association) Award.
Why Do Students Choose You?
Made for Wisconsin Schools
We craft authentic, story-driven content that helps K-12 schools connect with students, parents, and staff on a deeper level.
Whether your goal is to:
Inspire more applications from the right-fit students
Showcase your campus culture and student experience
Highlight alumni success stories
Strengthen your brand across Wisconsin and beyond
-we help you tell your story in a way that moves hearts and moves numbers.
Streamlined Video Production for K-12 Teams
We manage every step of the video process, from story development to production and editing, ensuring your team gets high-quality, on-brand content without the overwhelm.
We collaborate closely with Midwest schools to bring their mission, people, and purpose to life on screen.
Our Services
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Admissions & Recruitment Videos
Show prospective students why your campus feels like home; from academics to student life.
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Student & Alumni Story Videos
Real voices, real impact. Share the journeys that inspire future students to say “yes.”
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Department & Program Spotlights
Highlight what makes each program unique and attract the right-fit students for your academic strengths.
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Testimonial & Success Story Videos
Build trust and credibility through authentic perspectives from students, parents, and faculty.