ORA Trails
Case Study: ORA Trails
Highlighting the Bluffland Traverse
ORA Trails wanted to increase awareness of the Bluffland Traverse in La Crosse County and showcase the experience of the trail to the local community and outdoor enthusiasts.
Our Approach
DMM Productions created one main video featuring Michael Borst, who ran the entire 54-mile route in a single day. We followed him along the trail, stopping at key checkpoints to capture footage and provide viewers with a sense of the scale, challenge, and beauty of the course. The approach was straightforward, letting the story of the trail and Michael’s journey take center stage.
Results & Impact
The video helps ORA Trails:
Increase awareness of the Bluffland Traverse and attract participants
Showcase the challenge and excitement of the trail in an engaging, visual format
Highlight ORA Trails’ outdoor initiatives and community programming
The Branded Documentary
Ready to Create?
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