The 21 Guitar Salute
Case Study: 21 Guitar Salute
Capturing the Story Behind the ‘21 Guitar Salute’
Original Grain came to us knowing they had a story to tell, but weren’t sure how to bring it to life. The goal was to highlight the ‘21 Guitar Salute,’ an event hosted by Original Grain in partnership with Guitars 4 Vets and Taylor Guitars, where 21 guitars were given to 21 veterans to honor their service.
Our Approach
DMM Productions flew out to Nashville for a 36-hour shoot to capture the essence of the event. We created a single documentary-style brand story video, filming with just a few cameras to keep it intimate and authentic. The focus was on the event itself—highlighting the veterans, the guitars, and the heartfelt moments that made the day special.
Results & Impact
The video helps Original Grain:
Share their story and mission in a compelling, authentic way
Engage audiences across multiple social channels
Amplify the impact of the event alongside Taylor Guitars and Guitars 4 Vets
The Final Video
Ryan Beltran | Founder at Original Grain
“Dakota brought such a unique skill set to the team! Being able to create stellar content is one thing, which he does well, but Dakota is also able to understand how content works from a performance marketing perspective to drive ROI. I enjoyed working with Dakota as he responded well to instructions but also came up with his own ideas about how to create impactful content people actually want to consume. Bright future ahead!”
Images
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