Reiner Pump Systems x USEMCO

The Challenge

Reiner Pump Systems represents USEMCO across the Pacific Northwest, where most pump stations are still built in the field, piece by piece. The AquaPak is the alternative: a complete station engineered, built, coated, wired, and tested in a factory, then delivered ready to set. That advantage is hard to explain in a sales meeting, because most of the work happens a thousand miles from the jobsite. USEMCO and Reiner needed a way to show engineers and municipalities what goes into an AquaPak, using a real project as the proof: a booster station headed to Harrison, Idaho.

Our Approach

DMM Productions produced a flagship video that follows the Harrison station through seven stages: scoping, engineering, procurement, manufacturing, quality control and testing, delivery and install, and ongoing service.

• One real project as the thread. The Harrison station anchors the story from the opening scene to the close.

• Scripted delivery by the people who do the work. Team members from across USEMCO each speak on their own stage, with Sean Rezin opening and closing.

• The full factory floor. We shot B-roll across USEMCO’s Tomah, Wisconsin facility: fabrication, robotic pipe cutting, welding, blasting, coating, the panel shop, and testing.

Results & Impact

The video gives Reiner Pump Systems and USEMCO a single asset they can use to:

• Show engineers and municipalities the process behind a packaged station

• Make the case for packaged systems in a region where field-built is the default

• Keep the sales conversation going without a plant tour