What Most Brands Get Wrong About Video Production and how to fix it.
When most brands think about video, they tend to focus on the visuals. After all, video is a visual medium, right? Stunning shots, smooth transitions, drone footage, and the latest lighting setups. And while these elements are essential for creating professional content, focusing only on the visuals leaves out the most important aspect of video production: the story.
I’ve had the privilege of working on corporate video projects for clients in various industries. Sometimes, those projects were shot in the simplest environments with the most basic gear. But no matter the location or the equipment, when the message was clear and the emotion was real, the videos consistently delivered results.
At DMM Productions, we believe that video production isn’t just about making something look good—it’s about making an impact. It's about telling a story that resonates with your audience and drives them to take action.
The Common Mistake: Focusing Only on the Visuals
It’s tempting to prioritize stunning visuals. After all, that’s what most people remember when they watch a video. But the truth is, without a solid story and a clear message, the visuals don’t matter as much as you think.
Think about it: How many times have you watched a video that was beautifully shot, but after a few minutes, you had no idea what it was about? You weren’t able to connect with the brand, the message, or the product.
That’s where many brands go wrong. They focus too much on creating content that looks good, forgetting that it’s the story—the message—that will create an emotional connection with their audience.
Why Story Matters in Corporate Video Production
In corporate video production, your brand story video needs to go beyond showcasing products or services. It should highlight your brand’s mission, values, and the problem your company solves. Video allows you to create an emotional connection that static text or photos can’t quite match. The power of storytelling lies in its ability to engage people on a deeper level.
Whether you're looking to create a brand story video, a corporate recruitment video, or an informational video, the core of each is the same: What is your message? Why should your audience care?
If your video isn’t about connecting with your audience, it’s missing the mark.
How to Create Video Content That Resonates
Focus on the Message First
Before you think about the gear or locations, ask yourself: What is the core message I want to convey? Who are we speaking to? What problem are we solving? What action do we want our audience to take?Simplify the Concept
You don’t need to overcomplicate things. Some of the best corporate video content I’ve worked on was shot in the simplest environments. A basic office, a candid interview, a few key talking points—that’s all it took to craft something powerful.Let the Story Lead the Way
Whether it’s a testimonial, a recruitment video, or a brand story video, the heart of your video should be the story. Who is your company? What makes you different? Why should people trust you? It’s not about flashy effects—it’s about what you say and how you say it.Be Authentic
The best video content is the content that feels authentic. People can tell when a video feels scripted or too polished. Be real, be honest, and let your brand personality shine through.
How DMM Productions Helps Your Brand Connect Through Video
At DMM Productions, we specialize in creating authentic video content that captures the heart of your brand. Whether it’s a testimonial video, a recruitment video, or a brand story, we focus on delivering a message that connects with your audience on a personal level.
We’ve worked with companies across industries to create videos that don’t just look great—they also speak to the people who matter most to your business: your clients, your employees, and your potential hires.
Video production is about more than just looks—it’s about building connections, and that’s what we do best.
The DMM Productions Approach to Corporate Video Content
Strategic Storytelling: We take the time to understand your brand, your goals, and your target audience. Every video we produce is built around a strategy to deliver your message effectively.
High-Quality Production: While we focus on story, we also make sure the visuals rock. You won’t have to choose between a good story and great visuals—we deliver both.
Client-Focused: We work closely with you every step of the way to ensure your vision comes to life, from pre-production to post-production.
Long-Lasting Impact: We believe in creating content that’s more than just a one-time ad. Our videos are designed to be evergreen—content you can use across multiple channels and for months or even years to come.
Ready to Tell Your Story Through Video?
If you’re ready to stop focusing just on visuals and start creating video content that truly connects with your audience, we’d love to chat. Whether you're interested in a corporate video, recruitment video, or a brand story video, we can help.
Let’s create something that not only looks great but also gets results.
Schedule a discovery call: dmmproductions.com/discoverycall