The True Cost of Corporate Video (And What Affects Pricing)
If you’ve been researching video production for your business, you’ve probably noticed one thing quickly: pricing is all over the place.
Some companies charge $2,000 for a project. Others charge $20,000. And both might call it a “corporate video.”
So what’s the real cost?
And more importantly — what actually affects the price?
At DMM Productions, we’re transparent with clients because we know video is an investment. This guide breaks down the major cost factors so you can understand what you’re paying for and plan confidently.
What Most Businesses Don’t Realize About Video Pricing
Corporate videos don’t have a standard price tag. They’re not one-size-fits-all brochures or purchased templates. Every video is custom-built based on time, talent, logistics, and the complexity of your goals.
Think of it like building a house:
two homes can be the same size, but materials, labor, and design dramatically change the final cost.
Video works the same way.
1. Pre-Production: Strategy, Planning, and Story Development
Before a camera is even turned on, a lot of work happens behind the scenes. This phase sets the tone, direction, and clarity of the full project.
Costs here may include:
Creative concept development
Scriptwriting or interview question planning
Location scouting
Scheduling interviews
Pre-production meetings
Project management
The tighter the planning, the smoother the shoot — and the better the final product.
2. Production: The Shoot Day(s)
This is usually the biggest variable in pricing.
What affects the cost of a shoot?
Number of shoot days
Crew size (1–3 people is common for corporate projects, but larger shoots increase cost)
Travel (local vs. regional vs. multi-state)
Number of interviewees
Number of locations
Equipment level (lighting, audio, additional cameras, drones, teleprompters, etc.)
A simple 1-day interview shoot in Minneapolis will cost much less than a 3-day multi-location shoot across Wisconsin.
Production is where attention to detail matters — because clean audio, controlled lighting, and strong visuals directly impact the strength of your final video.
3. Post-Production: Editing and Revisions
Once filming wraps, your raw footage becomes a finished asset.
Post-production often includes:
Selecting the best interview clips
Story structure editing
Color grading
Audio cleanup and mixing
Graphics or animations
Music licensing
Revisions
Post-production time can vary widely.
An interview-heavy brand video might take 15–25 editing hours.
A motion-graphics-heavy video could double that.
This is one of the biggest reasons two videos with the same “runtime” can have very different price points.
4. Additional Cost Factors Companies Forget
Beyond the standard phases, these elements can also impact pricing:
Talent or actors (if needed)
Travel expenses for multi-day or out-of-state shoots
Specialty gear rentals
Rush turnaround timelines
Multiple video deliverables (cutdowns, social edits, subtitles, etc.)
Not all projects require these — but they can add to the total investment.
So, What Do Corporate Videos Actually Cost?
Here’s a realistic breakdown for Midwest corporate video production in 2025:
Simple testimonial video: $3,000–$6,000
Full brand story or recruitment video: $8,000–$15,000
Multi-location or multi-day project: $15,000–$30,000+
If your project involves complex graphics, travel, or numerous deliverables, you may be on the higher end.
If you need one shoot day and simple editing, you’ll be on the lower end.
Most companies in Minnesota & Wisconsin invest $8k–$15k per project — which aligns with the long-term, high-impact content they want to create.
Why Video Is Worth the Investment
A well-crafted corporate video continues delivering ROI long after the project is complete. Businesses use these assets for:
Websites and landing pages
Sales presentations
Social media
Recruitment
Email campaigns
Trade shows
Internal training
Video isn’t a one-off marketing tool — it’s a long-term business asset.
When done right, it increases conversions, builds credibility, and reduces the time your team spends explaining what you do.
The Bottom Line
There’s no universal “right price” for a corporate video.
There’s only the right price for your goals, your story, and your timeline.
If you have a vision and want clarity, we can help you break it down. At DMM Productions, we make the process simple, transparent, and strategically aligned with what your business needs.